Could Exro’s Patents be the Tesla Killer or the Next Big Advancement in EVs?

Could Exro own the patent to what may become one of the biggest advancements in the motor industry? Read on to find out how this small company may have the next major breakthrough in motor technology.

While many say 2020 has been nothing short of a dumpster fire, the world keeps on spinning. 

Sure, civilization might be facing the worst economic collapse in generations, a global pandemic, and the United States teetering on civil war. 

But history shows we tend to bounce back dramatically after surviving disaster. 

Although the World Bank’s baseline forecast envisions a 5.2 per cent contraction in global GDP this year, it’s our human nature to keep moving forward.¬†

In fact, the Bank of Canada just estimated the national economy will shrink 8.2 per cent this year, but then return to growth with a 6.7 per cent rise in 2021 and a 4.8 per cent in 2022. (Of course, that all depends on no more lockdowns.)

Albeit on a shorter timeline, this kind of dramatic recovery effort would mirror the post‚ÄďWorld War II economic expansion, which ushered in a new era of productivity, innovation, and wealth.¬†

Yes, we might still be headed for a collision course with history right now, and no expert, scholar, or economist knows exactly how it will all unfold. 

But we will get through this. 

And throughout this last century, the engine of recovery and success has been propelled by one thing in particular: electricity.  

Electricity has been the bedrock of modern life over the last 100+ years through every boom and bust cycle. 

No question, the modern world runs on electricity. 

And while the energy sector has gone through a few revolutions ‚Äď from the advent of coal, oil, and nuclear ‚Äď it has essentially remained the same.¬†

Sure, the Elon Musk’s of the world are trying to change the game, but oil, gas, and coal still made up 85 per cent of global consumption in 2018, according to a recent¬†B.P. report. As for renewables? They accounted for a scant 4 per cent.

But why is this?

Well, you’ll soon understand for a number of reasons…

The truth is today’s world is hungrier than ever for innovation in the clean energy sector.¬†

And the small-cap Company we’re about to highlight isn’t just working on the energy of the future…¬†

It’s bringing the energy of the future to the present.¬†

Yet… they aren’t even an energy company.¬†

Say what? 

Well, to first understand the real opportunity this Company is bringing, you will need a little background on energy as a whole. 


What exactly is energy?

Seems like a simple enough question. 

But you’d be surprised how few people, including investors, can articulate a good answer.

This brief summary will be a guide on what energy is, and why things like oil, ethanol, and natural gas are called energy commodities. 

Energy is simply the capacity of matter or radiation to perform work.

Think of energy simply as coal’s capacity to be burned, food’s capacity to be digested, or fire’s capacity to create heat.¬† ¬†

When wood or kerosene or gasoline are burned, chemical energy is released as heat and kinetic force. 

So, you can think of traditional power sources like oil, natural gas, and coal as energy containers. 

Keep that in mind, because the next part is what people often struggle with.  

Electricity is just an energy container, too.

That’s right. Electricity isn’t energy.¬†

It’s the flow of an electric charge. The movement of electrons from point “a” to point “b.”¬†

Electricity is a substance that contains energy ‚Äď exactly the same as oil.

We will make electricity so cheap that only the rich will burn candles. 

‚ÄĒ Thomas Edison (paraphrased)

Utility companies use electricity as a fast and effective way to transport energy to customers.

They take messy energy containers that exist in nature, like coal or oil, and extract that energy and convert it into electricity.

They then use electricity to provide clean, hassle-free energy to consumers.

How does the conversion process work?

The Law of Conservation of Energy states “that the total energy of an isolated system in each frame of reference remains constant‚ÄĒit is said to be conserved over time.”

In laymen’s terms, the Law of Conservation means that energy cannot be created or destroyed, only changed in form.

This means that utility companies are in the business of converting and transporting energy.

The conversion process has several steps, which vary depending on the fuel source and generator type.

But usually, it goes something like this:

You begin with materials that have chemical energy inside them, such as petroleum, coal, and natural gas.

You then convert that chemical energy into heat energy by burning it. 

You capture as much of that energy as you can ‚ÄĒ but some¬†always¬†escape during this process.¬†

And then you convert that heat into kinetic energy‚ÄĒwhich is the energy of movement; the energy of pushes and pulls.

You normally accomplish this by boiling massive troughs of water and using the resulting steam to push giant turbines.

You try to put all the energy to work‚ÄĒbut even more energy escapes at this step.

Finally, you turn that kinetic energy into an electric charge.

Converting kinetic energy into an electric charge is accomplished with a process called electromagnetic induction.

All you need is a strong conductor, like coiled copper wires, and strong magnets.

Electricity is generated when a magnet is moved rapidly next to a stationary conductor. Or when a conductor is moved rapidly next to a stationary magnet.

That’s all a generator is‚ÄĒeven the largest ones‚ÄĒa device that rotates its conductor rapidly around a magnet or vice versa.

Once again, you’ll do your best to utilize all the kinetic energy in this final step, but due to forces like friction, more energy escapes.

Remember these three facts:

  • Energy is the capacity of a material to do work, and it is found inside of power sources like coal, oil, and natural gas.
  • Utility companies move that energy out of those messy substances and ship it in electricity.
  • A lot¬†of energy is lost during this conversion process.

So, there’s a simple explanation of energy.

There are only two more pieces of the puzzle required before you can get to the exciting part…

The Energy of the Past 

Humans have been wielding electricity for a while now…

186 years to be precise. Nearly two centuries.

Fortunately, there haven’t been too many changes over the years, so this will be quick.

Here is a short timeline of electricity production’s¬†most important¬†events in the years leading up to the digital era:

  • 1831¬†Michael Faraday discovers the operating principles of electromagnetic generators. The first step to the age of electricity.
  • 1879¬†Thomas Edison patents the lightbulb. The first device for consumers that makes use of electricity.
  • 1882¬†Thomas Edison opens the first central power plant‚ÄĒcoal-powered, of course.
  • 1901¬†The oil industry changes forever with the discovery of the massive Spindletop oil field in Texas. Oil prices collapse.
  • 1930s¬†Most homes in the United States, Canada, and the U.K. are “on the grid.” The only exception is very rural areas.
  • 1950¬†Petroleum is no longer primarily used for electricity generation because of the advent of the automobile. Mass production of cars made petroleum-based fuels the most popular fuel source on earth.
  • 1951¬†First electricity-generating nuclear reactor is built in Idaho. Can only power a total of four light bulbs.
  • 1950s¬†Natural gas becomes a major fuel in the U.S. because of the construction of natural gas pipelines.
  • 1957¬†First commercial nuclear power plant goes online. Can power more than four light bulbs.

The timeline above lists the biggest achievements in global energy production before the advent of computers. Take note of the fuel sources mentioned: coal, oil, natural gas, and nuclear. 

Now take a glance at the figure below.

You’ll notice, as the historical timeline also indicates, the major players in energy production have remained the same for decades.¬†

Right in line with B.P.’s 2018 energy report, coal, oil, and natural gas, along with a hint of nuclear, made up approximately 89 per cent of global energy consumption in 2015. Biofuels, such as wood, ethanol, charcoal, and biodiesel made up approximately 7.5 per cent of global consumption

This left renewable energies, such as solar, wind, and hydro, with less than 4 per cent of the market. 

Renewable’s insignificant portion of the market begs the question: why so small?

The chart above makes it appear as if renewables‚ÄĒtheir technologies and existence‚ÄĒwere simply latecomers on the energy scene. The graphic makes it seem as if the technologies that allow us to capture energy from wind, thermal, solar, and hydro, were born into a world already dominated by fossil fuels‚Ķ

But that is patently false.

When do you think alternative energy capture methods like solar, wind, and geothermal were invented?

The late ’60s?

The early ’70s?

Even more recently?

Most people guess the ’70s for solar and a little further back for wind and geothermal. Maybe the ’60s or ’50s‚Ķ

But the actual dates for the major events for renewables might surprise you:

  • 1831¬†Michael Faraday discovers the operating principles of electromagnetic generators. The first step to the age of electricity.¬†This event was crucial for both fossil fuels and renewables.1876¬†William Grylls Adams discovers that one can generate electricity directly from the sun by exposing selenium to the light.¬†Three years before Thomas Edison patented the lightbulb.
  • 1882¬†First commercial-scale hydroelectric plant begins operating in Appleton, Wisconsin.¬†Twenty-six days before Thomas Edison’s coal-powered plant in New York.
  • 1888¬†First electricity-generating Windmill built in Cleveland Ohio.¬†Thirteen years before the oil boom in Texas created an unprecedented supply.
  • 1921¬†First geothermal power plant is developed just outside of San Francisco.¬†Thirty years before the first nuclear power plant is built.
  • 1927¬†First commercial wind turbines sold.¬†Decades before the power grid would reach remote farms unable to afford gasoline for generators.
  • 1953¬†First practical solar cell developed at Bell laboratories.¬†Just in time for the exponential increase in energy demand of the ’50s and ’60s.

Compare the renewable energy timeline to the fossil fuels timeline.

You’ll notice that the dates are similar, almost identical at points.

Alternative energies technology has been advancing at a rate on pace with fossil fuel technologies‚ÄĒfor more than a century.

And yet…

3.5 per cent as of 2015, and only 4 per cent in 2018. 

If the technology has existed for years…

And the energy sources themselves, sunlight, wind, and water have always been available in unlimited abundance…

Why have renewables only amounted to such a small percentage of the global power supply?

To answer that question, you must consider the final piece in our puzzle…

The Energy of the Future

We can be almost certain the “Energy of the Future” is going to be renewable.

It won’t be coal, oil, or natural gas.

That’s because of two reasons:¬†

  1. Fossil fuel resources are finite and will run eventually run out in 100‚ÄĒ200 years. They will not last forever. Additionally, fossil fuel resources will become less economic long before they disappear entirely. As deposits near the earth’s surface are depleted‚ÄĒregardless of how much is left deeper down‚ÄĒthe excavation process will grow more expensive. This will drive energy costs skyward.
  2. Additionally, the race for renewable energy involves more than just making sure humanity has a fallback for when the fossil fuel well runs dry. Most experts agree that burning fossil fuels harms the earth and its inhabitants. It’s difficult to argue with the toxic evidence in China.

And despite the fact that natural gas burns 50 per cent cleaner than coal, it still adds deadly air pollution to our atmosphere. 

Health Canada estimates that 14,600 premature deaths per year can be attributed to air pollution even in a country as vast as Canada with strict environmental regulations. 

So… If renewables are the¬†Energy of the Future, which renewable sources will be the most critical in our future?

And when will renewables begin to dominate the energies market?

The first answer is all of them. 

Iv√°n Mart√©n has been the global leader of Boston Consulting Group’s energy practice since 2008, and has been ranked among the “Top 25 most influential consultants.” He advises executives and lawmakers at Fortune 500 companies and governing bodies and has served as an energy leader for Europe, Middle East, and Africa.¬†

Martén also is a regular contributor to The Wall Street Journal. When asked about which renewable sources will take the spotlight in the future, he said this: 

“Looking at the global picture, therefore, I do not believe there will be one winning renewable technology. Rather, there will be a healthy mix that depends on specific regional factors. We expect that by 2020 there will be at least one major competitive renewable energy source in most countries. The exact future mix will vary by region, depending on the availability of both renewable resources and grid infrastructure and on their contribution to the local economy.”

Essentially, Martén was saying:

Windy places will probably rely on wind power, while sunny places might prefer solar.

It’s common sense really. Renewable energies take advantage of regional topography and climate. Therefore, different places have different renewable resources to utilize.

So, that simplifies which renewables will rule the energy market in the future.

It brings us to the next question when? 

When will they take over the market?

To find an answer, look at the energy chart again, specifically, zero in on crude oil.

Glancing at this chart, it’s hard to tell that oil was first widely used in the 1830s, mostly as fuel for lanterns.

But oil wasn’t used in trains and didn’t generate mass demand at that stage because it couldn’t compete with coal.¬†

Coal was cheaper, easier to mine, and already had entire industries built around it.

There was no competition.

Until… 1901.

In 1901, Texans discovered the Spindletop oil field when the Lucas Gusher erupted.

This surge of crude oil in American markets caused oil prices to collapse by 90 per cent. 

Then seven years later, an entrepreneur named Henry Ford came along and launched the automobile industry, helping oil become a multi-billion-dollar industry over the next four decades. 

So, how does the history of oil relate to renewables?

Well, the rapid rise of the oil industry illustrates an important principle in the energy market.

When an energy source becomes cost-effective‚ÄĒits market cracks open.

And it does so blindingly fast.

It helped John D. Rockefeller become the wealthiest American of all time with a net worth equal to 2% of the U.S. GDP by 1913.

But when can investors expect renewables to experience their exponential growth surge?

Well, there are signs it’s already underway today.¬†

A recent report from Deloitte reveals that renewable energy outpaced coal in the U.S. for the first time ever last year. 

That’s because wind (18 per cent), solar (10 per cent), and lithium-ion battery storage (24 per cent) all saw double-digit drops in production costs.

In fact, falling costs are the main reason why BloombergNEF projects that wind and solar will make up 48 per cent of the global energy market by 2050. Meanwhile, at that time, oil is virtually eliminated.

And with electricity demand set to increase 62 per cent over the next 30 years, wind power will attract US$5.3 trillion in investment and solar US$4.2 trillion, their research shows. 

Now before we highlight the Company that is¬†Bringing the Energy of the Future to the Present¬†let’s remember a couple of things.¬†

Remember that utility companies are in the business of converting and transporting energy.

Cost-effectiveness for converting all types of energy come down to two main factors:

  1. Supply РThe higher the supply, the cheaper the energy becomes. This can be clearly seen in the lifespans of the oil, coal, and natural gas industries. 
  2. Technology РThe less expensive and more effective the technologies for collecting a particular energy source become, the less expensive that energy source will also become.

The cost-effectiveness of fossil fuels depends more on supply then technology‚ÄĒwhich has been demonstrated the most with oil.

Meanwhile, the cost-effectiveness of renewables‚ÄĒsuch as solar and wind‚ÄĒare primarily impacted by technology advancement‚ÄĒrather than supply‚ÄĒsince the supply of renewables can be thought of as constant and limitless.

As technologies advance and the cost of microchips and building materials decline, the cost per unit of energy production drops.

The chart below illustrates how much the cost of producing a watt of energy via solar has gone down in the last 40 years.

This cost reduction in solar has had a near-exact inverse reaction to solar energy production. The cheaper solar has gotten‚ÄĒthe more popular it has become.

So, finally, how does all this tie back to the small-cap Company that could change everything…

Recall, the Company that¬†isn’t¬†an energy company.

Yet it is a small-cap bringing the energy of the future to the present.


EXRO Technologies Inc. 

Canadian Securities Exchange: XRO


EXRO Technologies is a stock that trades on the CSE under the symbol XRO.

EXRO Technologies is not a Tesla or a NextEra or a SolarCity. 

EXRO is a Vancouver-based technology company that has created an intelligent energy management system that is revolutionizing how energy is converted. 

Remember how utility companies are in the business of converting energy and transporting it?

Remember how a large portion of the energy produced is lost in the conversion process? And how inefficient generating electricity really is?

These inefficiencies are even more prevalent with renewables than with fossil fuels. 

Current renewable energy systems cannot be set up optimally.  

This is because systems that harness renewable energy are subject to consistent variable change. 

Take wind power, for example. 

The constant change in wind speeds ‚Äď from steady 30 mile-per-hour gusts to a sudden 80 mile-per-hour gale ‚Äď obviously affects the speed of a wind turbine.¬†

Herein lies the problem. 

A turbine, whether it’s wind, coal, or natural gas, runs most efficiently at a singular speed. When the turbine spins above or below that speed, energy is lost.

With fossil fuel systems, the peak efficiency speed of the turbine can be carefully maintained by controlling the amount of source burnt. 

But wind turbine speeds cannot be maintained because of the ever-changing wind.

This unnecessary energy loss has plagued wind power since its beginning in 1888.

In fact, unnecessary energy loss still plagues many other critical technologies as well as renewables. 

That is…

Until EXRO created DPM‚ÄĒa game-changing electronic system that improves the performance, efficiency, and longevity of generators‚ÄĒand more‚Ķ

DPM‚ÄĒthe Future of Global Energy

So, how will DPM disrupt the world of energy?

Remember, when utility companies covert and transfer energy from one “container” to the next, the process is never perfect. That’s because some‚ÄĒand often a lot‚ÄĒof energy is lost.¬†

This is where EXRO’s patented DPM technology comes into play.¬†

DPM stands for Dynamic Power Management.

The proprietary tech makes energy production smarter, more cost-effective, while increasing efficiency by reducing the amount of energy lost during a “container transfer.”

It may sound small‚ÄĒinsignificant even‚ÄĒbut DPM is poised to change the world.¬†

To demonstrate how it works, look closer at modern-day wind power.

While the speed of the wind turbine is constantly changing, the traditional generator still only runs at peak efficiency on one speed.  

The traditional generator, therefore, has never worked well with wind as a power source. 

Performance-optimizing control systems that would ensure the turbine does not surpass its optimum speed are currently being written about.

But the technology that would make electricity production more efficient (if the turbine cannot reach optimal speed) is still in its infancy. 

Today, windmill blades are being redesigned with curved tips to take maximum advantage of all wind speeds. 

But these new models only go so far in optimizing productivity levels at high wind speeds. 

Ultimately, wind turbines are still being built to run best at one speed. No faster and no slower.

It’s for this reason that wind energy accounted for less than 2 per cent of total global energy consumption in 2018, despite being invented more than 100 years ago.¬†

And since wind turbines are still too inefficient, wind farmers have to compensate with quantity.

For a wind farm to rival the output of a single nuclear power station, the farm must have 2,000 turbines.

More than two-thousand.

The sheer number of windmills that must be built and maintained drives the cost of wind-powered electricity skyward. 

And that’s in addition to the vast amounts of land required.¬†

According to the Nuclear Energy Institute, wind farms require 360 times more land area to produce the same amount of electricity as a typical 1,000-megawatt nuclear facility.

All these factors add up to why wind power continues to make up only a small share of energy markets.

This technological issue, or design flaw, has held back alternative energy for more than a century. 

That is until a man named Jonathan Ritchey came along and invented DPM.

The Man Redefining Electric Energy Production 

Before Ritchey founded the Company looking to disrupt global energy markets, he was a food scientist.

Although he always had a passion for applied physics and inventing, it was almost by accident Ritchey came up with the novel idea behind EXRO Technologies. 

The story began one night when Ritchey and his family were staying at a cabin. The cabin was off-grid and powered by a generator. 

Ritchey noticed that the generator was making a lot of noise throughout the night while the rest of his family slept, so he went outside to see if there was some way to turn it down. 

He thought if the generator was producing less power, it would make less noise as well.

But Ritchey was surprised to find that there was no way to turn it down. The generator ran on one setting, no matter what.

He found that odd.

Why couldn’t the speed of the generator be adjusted?

Ritchey began researching and quickly discovered that all generators must run on one precise speed to produce electricity efficiently. This is just as true for a small domestic backup generator as it is for a power plant’s industrial turbines.

This is how generators had been produced for nearly 200 years. No one questioned it or tried anything different. 

Until Jonathan Ritchey did. 

His first Dynamic Power Management (DPM) prototype was simple.

He began designing a small generator that, unlike the generators up until that point, did not use a simple copper coil.

Ritchey created many individual coils‚ÄĒand constructed a mechanism that could shift their placement. This was his first take on a generator with multiple configurations, each designed to maximize efficiency for a particular speed range of the turbine.

Once Ritchey had a functioning model, he took his designs to a local clean technology institutional fund called Chrysalix. The people at Chrysalix liked his prototype and gave him some money to build a better version and provide proof of concept.

Ritchey used the cash to build a company that would eventually become EXRO.

Ritchey and a small team from Chrysalix went to a specialized prototype shop in Kansas and started working on a full-scale model.

After several months of experimentation, the group managed to prove Ritchey’s concepts on a larger scale. They had created a generator that could achieve optimal electricity generation at different speeds.

They had created the world’s first intelligent generator.

This was the first major update to generator technology since Nikola Tesla’s work with alternating currents in the 1800s.

With a real proof of concept established, Ritchey’s fledgling company received more funding, allowing them to snatch up patents, create more robust prototypes, and advance the game-changing tech.

This was the early days of EXRO. 

So why should you care now?

Well, simply put…

The Stars are Aligning

DPM is on the brink of disrupting alternative energy sources like wind. 

And with wind power poised for massive growth, it’s a big part of what makes this Company’s tech such a strong long-term play.

Remember BloombergNEF projects that wind power will account for one-quarter of the world’s electricity generation by 2050, attracting US$5.3 trillion in investment over that span.¬†

EXRO’s proprietary tech is set to play a huge part in that significant opportunity. In fact, it could even bolster those figures.

After developing and refining its technology in the generator space for over five years, the Company will release its results… in August!

But EXRO is having such a breakthrough year that its technological developments in the generator space are only a portion of its potential…

In fact, EXRO’s achievements in technology are already having¬†immediate¬†effects on billion-dollar industries that exist right here, right now.

Not a “distant possible future.”

EXRO isn’t just applying its technology to make wind a more viable power source.¬†

The Company has applied its technology to making electric motors more efficient with systems that seek to reuse that expelled kinetic energy.

In other words, their technology can be applied to a multitude of mobility spaces. 

From cars to busses, boats to bikes, any vehicle with an electronic motor, and a battery could benefit from DPM.

DPM doesn’t just affect electric generators; it also affects electric motors.

EXRO’s Electric Program Module (EPM) Evolution

It was just over a year ago when the team at EXRO realized they hit the jackpot. 

You see, a motor is essentially the opposite of a generator. It works on extremely similar principles and can look near identical. Rather than spinning a copper coil to generate electricity, a motor uses electricity to spin a copper coil.

And after years of development, the EXRO team advanced their technology to make that process more efficient also.

They had discovered that their technology could revolutionize everything with an electric motor in it from a blender to an eighteen-wheeler.

While increasing the efficiency of all things electric presented endless potential, EXRO knew it had to narrow its focus. 

Sure, perhaps, one day, EXRO’s patents will be inside your vacuum cleaner.

But vacuum cleaner companies aren’t in dire need of a more energy-efficient design.¬†

As a small-cap company, EXRO realized it had to zero in on the markets hungriest for change. 

“We decided first we’ll focus on mobility. All kinds of mobility and all kinds of spaces, but mobility, because that’s where we see huge cash bar in the market,” CEO Sue Ozdemir said.¬†

Ozdemir joined EXRO as CEO in September 2019. 

She grew up assembling motors as a young girl at her family motor repair shop and could fix a motor before she was 15 years old.

¬†Ozdemir would go on to become one of the world’s proven leaders in the innovation and manufacturing of electric motors.¬†

She eventually landed at General Electric’s small industrial motors division, building the division into a US$160 million enterprise over a nine-year span as CEO.¬†

Then EXRO headhunted her to help advance the Company’s technology through commercialization with new and existing partners.¬†

“What I really did was create a new focus for the company, to help us streamline and write a technology roadmap so that we could build on what we were learning and tie it to the market,” she said.¬†

Ozdemir essentially helped reposition EXRO as a software design company, which creates a computer chip that makes existing electric motors smarter and more efficient. 

EXRO’s patented computer chip, software, and algorithms were then rebranded as an Electric Program Module (EPM) early this year.¬†

How EPM is Making Mobility Smarter 

Last fall, Ozdemir saw that EXRO was good at many things, but not great in any one department. 

That’s why she helped drive the Company to focus on mobility first.¬†

The new CEO wanted to make sure EXRO was communicating across all mobility markets the full potential of its breakthrough technology. 

The Company’s patented DPM real-time coil switching technology was recommunicated as the EMP computer chip.¬†

And that computer chip is what modifies the output and behaviour of an electric motor on-the-fly. 

The EPM uses a machine-learning algorithm that integrates into the power electronics and essentially acts as the “brains” of the system.¬†

“Just like you’d think of what Intel is to a computer, would be what EXRO is to an electric motor system,” Ozdemir says.¬†

She explains that the electrification industry is hungry for the innovation that EXRO’s tech is providing. That’s because companies are under immense pressure to increase performance and efficiency to satisfy customer and environmental demands.¬†

For example, the static nature of an electric motor means electric bikes, skateboards, or scooters achieve optimal performance on flat roads. But when going uphill or pushing significant weight, they quickly reach their limits. 

And this technological roadblock has especially hindered the electric vehicle industry. 

It’s the reason why Porsche and Tesla use two or more motors and multiple gearboxes to get the speed and range they need in their high-performance electric vehicles. One motor is configured for high-end speeds and another for low-end torque.¬†

But EXRO’s technology performs a coil switch in real-time as it learns the demands of the system.¬†

That means only a single motor is required. 

A single motor can repeatedly change from a high speed to a high torque configuration seamlessly, on-demand. 

This is all done electronically. And the coil switch is fluid, so the vehicle operator doesn’t feel a thing.¬†

Ozdemir says the technology is already achieving real-world results. 

Earlier this year, EXRO announced their software and EPM was able to achieve a 25 per cent increase in an electric motor’s top speed and a 25 per cent increase to low-end torque.¬†

Twenty-five times faster and more powerful.

EXRO technology effectively turbocharges the overall performance and efficiency of existing motors. 

But Ozdemir explains that the electric car industry has the biggest stake in EXRO’s technology due to its exponential effects on performance vehicles.¬†

By eliminating one or more motors in a Tesla, it would free up space in the vehicle and reduce weight. 

The EPM can also mimic a gearbox in the vehicle creating an electric gearbox. This would also reduce space and increase efficiency. 

“We can reduce the weight of a system,” she said. “We can open up space in a system by reducing mechanical parts such as mechanical gearboxes or oversized secondary motors.”

But one other major factor: The motors inside electric cars are called reversible machines.

They are both a motor‚ÄĒand a generator.

When accelerating, the reversible machine acts as a motor, providing torque and moving the vehicle along. When decelerating, the reversible machine acts as a generator, using the motion of the vehicle to generate electricity to replenish the car’s battery.

EXRO’s tech can make¬†both¬†of these processes more efficient, which would further bolster the range and the fuel efficiency of hybrids and pure electric vehicles.

Range has been a spear in the side of the electric car industry since the CitiCar of 1974‚ÄĒa vehicle that got 40 miles to the charge.

Today, the new Tesla Model S is the first electric car to reach a 400-mile range. 

While a 10-fold improvement over the decades is pretty great, Musk has stated he wants his flagship product to hit the 600-mile mark. That would rival what some of the most efficient gas and diesel vehicles get per tank.

No doubt, even with all of Musk’s achievements with the lithium battery, getting another 200 miles of range will be a difficult puzzle.¬†

But EXRO technology may have the final picture for that puzzle‚ÄĒand a couple of pieces too…

And that’s what EXRO is working on right now: proving the value of their technology to the commercial world at large.

EXRO Building World-Class Partnerships

Ozdemir says EXRO’s tech is exactly where the electric vehicle industry is trending, which is the brains of the system.¬†

And with 500 EV models coming on the market in 2022, up from about 100 today, EXRO could soon be inside a number of those next models.

But first, the Company has signed contracts with Potencia Industrial to help showcase this potential. 

Potencia designs and manufactures special application, high efficiency, electrical motors and generators.

One of EXRO’s projects with Potencia involves converting traditional internal combustion engines in Mexico City’s taxis to electric motors, as part of a city initiative to green the city’s 250,000 taxi fleet.

EXRO is currently collaborating to integrate its hardware and software technology into Potencia’s motor drives.

Although COVID-19 has slowed the major project, the partnership is set to give EXRO its first proof of concept in an electric vehicle by this summer. 

Ozdemir says EXRO’s commercialization strategy in mobility markets is starting to bear fruit across other segments.¬†

That’s because machine manufacturers don’t have to overhaul their production lines to accommodate EXRO’s technology.¬†

The EPM computer chip can integrate right into the system with only access to the leads of the motor that plug into the power electronics, Ozdemir explains. 

This convenience is a big reason why EXRO has snatched up contracts with six partners in total, closing in on its stated goal of eight partners by the end of this year. 

EXRO’s partnerships represent a wide range of multi-billion-dollar mobility markets:

  • Zero Motorcycles¬†‚Äď EXRO¬†teamed up with Zero Motorcycles¬†in June to enhance their innovative electric-powered motorcycles. EXRO’s coil drive technology is being put into Zero’s lightweight ZF75-10 model to make the machine even more efficient.¬†¬†
  • Templar Marines¬†‚Äď The Company has¬†a pilot project running with Templar Marine’s water taxis. The multi-billion-dollar marine industry would enormously benefit from EXRO’s technology as the sector increasingly switches over to electric motors for a cleaner environment.
  • Motorino Electric¬†‚Äď EXRO has¬†partnered with Motorino Electric,¬†an e-bike company. EXRO’s engineering provided a torque and acceleration¬†increase of 25 per cent on their electric bikes. Motorino is now performing complex field tests on the EXRO-enhanced e-bike to confirm the Company’s results. EXRO called the enhancement “another major milestone in the path to commercialization of this disruptive technology.”
  • Aurora Powertrains¬†‚Äď The Company¬†joined forces with Finland-based Aurora Powertrains¬†earlier this year to optimize the range and cost of Aurora’s e-sled all-electric snowmobile.
  • Clean Seed Capital¬†‚Äď EXRO¬†announced¬†in April it signed a supply agreement with Clean Seed Capital Group to integrate its EPM technology into Clean Seed’s high-tech agricultural seeder and planter platforms, advancing the electrification of the global heavy-farm equipment industry.

No doubt, EXRO has been rapidly gaining acceptance across mobility industries. 

And this will only increase with the Company’s¬†soon-to-open¬†Calgary Innovation Centre to demonstrate its technology directly to potential customers.

As EXRO grows, the Company has been bringing on new expertise, including¬†ex-Siemens engineer Josh Sobil¬†as Chief Commercial Officer. Sobil is now leading EXRO’s sales and marketing strategies globally.¬†

All of this combined is how…

EXRO is Bringing the Energy of the Future…

To the present. 

Remember those words?

Well, it should be at least a little clearer how EXRO is doing just that. 

And the Company’s game-changing technology is only beginning to turn heads and pick up steam.

In fact, shares of EXRO have surged 120 per cent year-to-date on the Canadian Securities Exchange. 

But with EXRO just starting to tap multi-billion-dollar growth sectors with a current market cap below C$80 million, there’s plenty of room to run.¬†

We know EXRO’s growing suite of contracts in mobility spaces will be bolstered with the new Calgary Innovation Centre about to open.¬†

And remember, the Company is just starting to access the burgeoning E.V. market. 

Remember, it’s a market expected to reach¬†US$1.2 trillion by 2027, expanding at a CAGR of over 38 per cent.¬†

BloombergNEF projects the size of the global E.V. fleet to surge to 116 million in 10 years, up from just 8.5 million today. 

And as EXRO’s technology makes these machines faster, lighter, cheaper, and more efficient, it could make electric vehicles an even more common sight in the years ahead.

But what makes EXRO’s story even more compelling is another near-term catalyst yet to be mentioned…

And this market segment is probably just as important and integrates hand-in-glove with EXRO’s mobility strategy.


EXRO is near the end of a year-long research and development phase to improve current lithium-ion battery technology.

The Company has been developing artificial intelligence that helps battery systems become smarter in almost the same way as how its coil-switching tech makes generators and electric motors smarter. 

EXRO’s new battery technology treats each cell as an individual unit, providing real-time control of each cell. In this process, the A.I. slows down the degradation of the battery cells, in turn, extending battery life.

The new technology also controls the battery’s current, voltage, and frequency in real-time for near-optimal torque.¬†

This prevents stopping and starting of the cells, which reduces wasted power and increases efficiency while lowering battery costs in the process. 

“We continue to develop our A.I. battery technology and are excited to release our results this coming August,” Ozdemir said. “We feel good about the benefits that we’ll bring to the second life battery segment.”

Imagine the potential of EXRO’s new battery tech once it combines with its electric motor EMP technology…

Remember, EXRO is designing and commercializing an intelligent energy management system that uses artificial intelligence to change the way energy is transferred, used, and stored in lithium-ion batteries, electric motors…¬†and generators.

That’s right, don’t forget EXRO is also set to unveil its proof of concept for a smart generator.¬†

Ozdemir says those results will be released in August, and the Company will first target wind power. 

Currently, wind power is a US$100 billion market, but set to grow at least ten times by 2050. 

And EXRO is on the cusp of playing a big role in that growth. 

But you may read all this and ask: What about EXRO’s competition?¬†

Surely there’s a number of other companies trying to develop performance gains through coil switching, right?¬†

Well, as mentioned, there are¬†white papers¬†being written on the subject by different companies, “but nobody has been able to achieve the results that we have been able to achieve,” Ozdemir says.¬†

And EXRO is the first Company to be able to develop the algorithms that are intelligently integrating into existing motor systems. 

Ozdemir says EXRO has around half a dozen competitors in the motor manufacturing space, with Linear Labs out of Texas leading the pack. 

But these companies are in the business of developing brand new electric motor designs that would push out more torque and speed. 

In other words, EXRO has a steep advantage over these companies because E.V. manufacturers would have to overhaul their assembly lines to incorporate the new designs. 

Further, E.V. makers would have to redevelop their vehicle’s entire powertrain and go through years of testing to validate the new designs.¬†

EXRO is already many steps ahead. And the Company’s technology has the potential for exponential gains.¬†¬†

The fact is, some of the fastest evolving industries on the planet want something only EXRO can provide.

Yes, the world might look like a scary place in 2020. But we’re also on the cusp of doing some pretty amazing things.¬†

New major players are emerging in the global market…

Burgeoning energy sources are becoming prominent…

Technologies are being invented…

The world is shifting.

The goal, as always, is to find smart investments in this ever-changing environment. To help readers see the links and the logic between the financial and physical worlds.

EXRO might not be trying to bust entire continents the same way the Musk’s and Tesla’s of the world are.

But EXRO is taking the shifting world… 

And make it go faster. 

And their tech could eventually be inside….¬†

Well, just about everything from a blender to an 18-wheeler…

It might be in wind turbines in Ireland…

In tidal stream generators in the Pacific…

In electric cars in America…

Or, perhaps, maybe, one-day, in your vacuum cleaner…

The point is, some of the fastest evolving industries on the planet want something only EXRO can provide. They may not know it’s available yet‚ÄĒor recognize how much they need it.

But once they do?


EXRO probably won’t be sitting at C$0.84 per share for long.

So, final thoughts.

EXRO is rife with potential.

While EXRO is still a small-cap company, it’s been gaining major¬†investor demand.

EXRO’s tech and intellectual property‚ÄĒwhich includes 15 patents and eight pending‚ÄĒwill no doubt allure larger companies in the future.

This gives the Company a nearly incalculable layer of value and potential for explosive growth.

While the Company continues to increase its number of clients, adding a company like Tesla or an energy company like GoldWind would make EXRO’s market value skyrocket.¬†

And it’s¬†very¬†possible EXRO will be landing more than their desired eight contracts by the end of the year.


They are bringing the energy of the future to the present.

Disclosure: Exro was once an advertiser, but does not have an active advertisement agreement with us.

Comments 5
  1. Well the electric motor has been stagnant for 150 years this is a step forward for humanity it could power us for the next 100 years till maybe the Star Trek phenomena
    Go humanity. Let’s keep living. Forests
    ice caps , clean air.
    Nic Leon Melb/Aust

  2. Trulife Distribution ‚Äď Nutrition Distribution helps our clients achieve success in a complex, competitive retail environment. Our team of nutrition industry experts takes care of everything from importation compliance to marketing, sales and distribution at the ground level. There is no need to navigate the complicated intricacies of the American market when we have already done the work. Let us use our experience to expand your brand and put your product into the hands of American consumers.

  3. Trulife Distribution ‚Äď Nutrition Distribution helps our clients achieve success in a complex, competitive retail environment. Our team of nutrition industry experts takes care of everything from importation compliance to marketing, sales and distribution at the ground level. There is no need to navigate the complicated intricacies of the American market when we have already done the work. Let us use our experience to expand your brand and put your product into the hands of American consumers.

  4. “Earlier this year, EXRO announced their software and EPM was able to achieve a 25 per cent increase in an electric motor‚Äôs top speed and a 25 per cent increase to low-end torque.

    Twenty-five times faster and more powerful.”

    25% increase does not equal 25x more. Super bullish on Exro, though!

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