Meet the Next Product from Fitbit’s Designer

Meet the best in the business. His Company has won over 100 awards and was named 2016’s Most Innovative Design Company. He was the designer of Fitbit and now he’s designing a product with NexOptic Technologies. Here’s what it is.

Dear Readers,

An announcement was made this week that could reshape an entire industry.

It may even create a whole new market segment.

Yet, it is just the beginning of many things to come.

And in just a bit, I’ll tell you how to be a part of this and tell you how investors could reap the potential rewards.

Today, I am going to give you an update on a Company that has revolutionized the way we think.

A Company whose technology could transform entire industries.

This is Chapter 2 of this Company’s story and it marks the beginning of an aggressive growth period for the technology.

Let’s get started.

Meet Gadi Amit

NewDealDesign, Gadi Amit

“I believe humans are curious and always strive to discover a better, more meaningful view of our world. With (this) technology, we have the potential to transform the human experience of the outdoors and make it far more shareable, social and inclusive.”

– Gadi Amit

That’s a quote from Gadi Amit talking about the technology I am about to share with you.

Many of you may not know him, but those in Silicon Valley, and even Michelle Obama, certainly do.

That’s because he is one of the best in the business at what he does.

Via Fortune:

“Gadi Amit has the bearing of an artist, but his salt-and-pepper beard, denim button-down shirt, slim-fit gray slacks, and work-boot-inspired footwear all recall the uniform of a manufacturer – with a little Bay Area flair, of course.

On his wrist is a Fitbit, the trendy piece of wearable tech that combines a pedometer, altimeter, and sleep-tracker. Amit says the device has an intuitive user interface, a good fit for a wearer’s body, and, above all, functionality.

He should know. He designed it.”

Gadi Amit is the designer mastermind behind of one of the fastest growing and best-selling wearable techs of our time, Fitbit (NYSE: FIT).

When the founders of Fitbit approached Gadi to design their first product in 2007, it was literally a circuit board in a box. With Gadi’s help, they transformed their circuit box into something beautiful – a wearable device that would go on to become one of the best selling wearable devices on the planet.

image via NewDealDesign

The popularity of their design and function made Fitbit the market leader in wearable devices.

But what made Fitbit such a success?

The Answer Lies in Design

Design is more integral to businesses than ever before.

In fact, many of the companies acquired by big names like Google, Yahoo!, Facebook, and Adobe, were founded by designers.

Even many of the names you know – Pintrest, Flickr, Youtube, Kickstarter, Airbnb – had designer founders and co-founders.

And Apple certainly wouldn’t be Apple today had it not been for Steve Job’s insane focus on product design.

Fitbit is no different.

According to Bloomberg, “Fitbit counts on design to set it apart from other trackers.”

In other words, a large part of Fitbit’s success lies in the design prowess of Gadi Amit.

But Fitbit is just one of many Gadi-designed successes.

Gadi’s firm, NewDealDesign, has designed a plethora of successful products for the biggest names in the industry.

In the early 2000s, he designed one of the fastest-selling personal digital assistants, the Palm Zire.

He’s worked with Dell on their Inspiron Notebook (and many others) and Netgear on their Platinum II router.

He’s worked with Google on phone designs and designed an entire product line for Comcast.

Via NewDealDesign, Comcast, Making a Giant Lovable

He’s worked with industry giants such as Intel and Microsoft.

He’s even worked on Sproutling, a baby monitor which was acquired by Mattel last year, and Scrip’s new digital cash device for the future.

Via NewDealDesign, Scrip

So it should come as no surprise that five of NewDealDesign projects were selected for top honours in the 2016 GOOD DESIGN Awards, the world’s most prestigious, recognized, and oldest Design Awards programs.

It’s no wonder they won gold last year at the Spark Awards.

It’s no wonder Fast Company ranked NewDealDesign the #1 Most Innovative Design Company in 2016.

It’s no wonder Michelle Obama presented him with the White House’s United States National Design Award.

It’s no wonder NewDealDesign has won over 100 design awards.

In other words, when Gadi designs something, all eyes are on it.

His successes come from not only being a great designer, but being able to foresee the future of technology and then bringing it to life.

It’s why he is super selective in the projects he chooses to pursue.

And just this past week, we found out his firm is designing a new transformative product that he feels could transform the human experience of the outdoors.

And he’s doing it with this Company…

NexOptic Technology Corp.

(TSX Venture: NXO)

(OTC: NXOPF) (Frankfurt: E3O) (Berlin: E3O)

NexOptic is a company developing radical technologies relating to imagery and light concentration applications.

It’s core technology, the patented Blade Optics™, contains flat surfaces and aims to disrupt conventional lens and image capture-based systems.

This includes everything from telescopes to cameras and mobile devices, by creating a lens system that reduces the depth (relative to aperture size) currently required in many traditional curved lens stacks.

In Layman, NexOptic has redefined the world of physics and discovered a game-changing way of compressing the traditional curved lens stacks required for optics through the use of “flat” surfaces instead of curved, and a square aperture instead of a circle.

This technology represents a true paradigm shift in the world of optics.

What is Blade Optics™?

Blade Optics™ is BIG apertures, in thin devices, that can see further.

An aperture is the opening that lets light into a camera.

Big apertures gather more light and more light means more information, which leads to better pictures.

But as apertures get bigger, the systems housing the lenses get longer.

That’s why sports photographers often carry massively long lenses – they need to gather more light so that they can see further.

Until earlier this year, the world only knew of this concept.

The length of our current imaging devices has been a limiting factor to the world of optics for over 400 years – ever since Newton improved on Galileo’s design.

You see, the trick isn’t just getting big apertures – we already know how to do that.

The trick is getting big apertures in thin devices.

Thin devices like smartphones.

And that’s what Blade Optics™ does.

Blade Optics™ gives thin devices the technology and physics to see further.

This can both improve current devices AND enable entirely new types of devices.

And it’s all done using unprecedented physics for optics.

A Dramatic Shift

Take, for example, a regular telescope. It’s massive and long.

But Blade Optics™ is much thinner. Yes, a little wider and a little taller – but much thinner.

In fact, a typical 40-inch long regular telescope is only about 5 inches deep with Blade Optics™.

That’s a HUGE benefit for many sectors!

But being thin is just one of the many benefits of Blade Optics™.

Blade Optics™ is Geometry

You see, Blade Optics™ is geometry.

It’s not some nano or metamaterial, nor is it a technology that requires super rare and expensive materials.

Because its geometry – physics – it’s scalable.

That means it has the potential to scale up to large telescopes…

…or scale down to very small devices.

This also means it can be adapted from a wide variety of materials.

But that’s not all.

When you have large apertures, you gather more light. And gathering more light enables better pictures in low light conditions – a limiting factor in the many camera systems and optical devices we use today.

And unlike a lot of technologies, the Blade Optics™ system has numerous potential applications.

Applications such as:

  • Sports optics – like binoculars and scopes
  • Telescopes for small and large satellites
  • Night and thermal vision (can be used for more than just visible light)
  • and mobile devices – like smartphones and industrial cameras

Combined, these sectors are worth billions upon billions of dollars.

In fact, digital camera sales alone last year were nearly US$80 billion.

But with Blade Optics™, visionary customers could potentially create whole NEW categories of applications.

Such as a transformative new product aimed at outdoor enthusiasts, designed by one of the best technology designers in the world…

A Transformative Outdoor Consumer Device

This week, NexOptic announced it will be creating its first consumer product aimed at the outdoor enthusiast with the help of Gadi Amit and his firm, NewDealDesign.

The product will be built on the Company’s innovative Blade Optics™ lens technologies, using modern electronic interfaces.

Via NexOptic:

“NexOptic’s first consumer product will incorporate a unique, compact form factor synonymous with Blade Optics™.

The device is being designed to have broad-ranging outdoor recreational applicability, suitable for enhancing activities such as hiking, fishing, sporting events, wildlife viewing and more.

NexOptic’s first consumer product is intended to leverage the software interactions consumers expect from modern devices while incorporating a transformative optical product design and feel.

With the new design, the Company plans to marry optical precision and novel features intended to eliminate the traditional pain points for sport optics users of targeting and spotting.”

In other words, it sounds like NexOptic’s first consumer product will be a product that utilizes long-range imaging, in a compact form factor – a form factor that couldn’t be achieved before without NexOptic’s technologies:

“As previously reported in 2016, NexOptic believes the sport optics market, in addition to mobile devices, are ideal initial target markets for the Company’s disruptive Blade Optics™ lens technologies; and the Company believes this segment has tremendous growth potential given the increased demand for connected devices and numerous applications for long-range imaging.

Their goal is to equip modern outdoor enthusiasts with an innovative product that transforms the way they see, learn, and connect with the world.

While little detail has been provided, if Gadi’s successes are any indication of success for NexOptic’s first consumer product, we could witness the launch of something incredible for the outdoor market.

I suspect that in the near future, we’ll be seeing what this product is and what it will look like.

The tech industry and media outlets follow Gadi with close eyes, always wondering what he’s up to next. I bet they’re just as curious as we are about what this consumer product will be.

When it’s finally revealed, you can bet the tech world will be all over it.

Who knows what that could mean for investors in NexOptic.

But that’s not all.

Consider this…

Fit Bit became a multi-billion dollar company by designing wearable technology using off-the-shelf technologies.

GoPro became a multi-billion dollar company by designing cameras that could capture Action Sports up close.

Yet, both of those companies didn’t reinvent the wheel or make a breakthrough in physics and technology.

They essentially used off-the-shelf products, with great designs, to create brand new consumer segments now worth billions of dollars.

Imagine being an investor in Fitbit or GoPro before they created their first product.

Shares of Fitbit (NYSE: FIT) hit a high of over US$50 per share just months after its IPO.

But here’s what early investors paid for their shares:

That’s a whopping return of 118,947% for the first investors in Fitbit, if they sold at $50.

To put that into perspective, if you were to get 3% interest on your money (roughly the current Canadian prime rate), it would take you 7967 years to get that same return.

Unlike Fitbit or GoPro, NexOptic and Gadi are creating a consumer product incorporating breakthrough technologies the market has never seen – marrying design with new transformative optics.

One can only speculate what that will look like, or how successful it will be.

But if Gadi’s designs are any indication of the future, the future looks very bright for NexOptic and its investors.

Just take a look at just some of Gadi’s designs:

*all images via NewDealDesign

Now use your imagination on what Gadi can do with NexOptic’s Blade Optics™ technologies.

Together, Gadi and NexOptic could potentially create a whole new market segment – just like Fitbit and GoPro did.

And that’s something for investors to get excited about.

But that’s not all…

Mobile in Development

In tandem with the development of its first commercial product, NexOptic continues to develop its mobile device lens stack design, intended for the smartphone marketplace.

In short, NexOptic is developing a lens stack that addresses one of the biggest issues in current mobile device cameras: the ability to capture long-range images.

I won’t get into the details regarding the potential of their mobile development work in this report, but as the Company progresses with that development, look out (or you can read my previous report on this subject by clicking here).

The mobile phone market is worth billions upon billions of dollars, and mobile makers such as Apple and Google are racing to produce mobile phones capable of capturing long-range images.

A follow-up news release is expected from NexOptic in the near term on the development of their mobile lens stack. If they’re successful, it has the potential to completely move the mobile market forward.

And that’s a serious game-changer.


NexOptic is quickly evolving from a proof-of-concept company to a full-blown, industry-leading, innovative optical development company.

From prototype success to a suite of new technologies in diversified markets, NexOptic is showing the world it’s much more than a one trick pony.

When we first introduced you to NexOptic in 2016, shares were trading at just C$0.34.

The stock soared as high as C$3.56 over the next year as investors piled in on the launch of their proof-of-concept prototype.

The prototype was a success and the Company has been working aggressively to move their technologies forward.

In the months following the launch of their first prototype, the Company went quiet and the market was left eagerly waiting for more.

As a result, shares are now trading at C$1.18 per share in Canada and US$0.92 per share in the US.

But that’s a good thing because it gives investors interested in the Company a much better entry point if they believe in the promise of NexOptic’s technologies.

Over the next few months, I am expecting a constant flow of news relating to their first consumer product and the development of their mobile lens stack.

What’s exciting is that NexOptic isn’t just relying on getting a deal done with a big name – big names who could potentially handcuff their technologies.

Instead, they’re going to launch their first consumer product to take matters into their own hands. But it’s not just any product. It’s a product marrying the design power of Gadi and Blade Optics™ technologies.

This not only shows the diversity of NexOptic, but it shows that their technologies can be manufactured without the use of expensive nano or metamaterials.

Look, you don’t just design award-winning products for some of the biggest names in the industry, over and over again, without people noticing. And that’s precisely what Gadi has done.

What will happen when the product is announced and officially revealed?

Investors not only have the upside of this consumer product to look forward to, but it still has all of the other potential verticals NexOptic’s technologies could attack – including the mobile market, which is still being developed.

2018 could be the biggest year for NexOptic.

I am glad I am on the ride.

NexOptic Technology Corp

Canadian Trading Symbol: TSX-V: NXO

US Trading Symbol: OTCQB: NXOPF

Germany Trading Symbol: FSE/BERLIN: E30

Seek the truth,

Ivan Lo

The Equedia Letter


We are biased towards NexOptic Technology Corp (“NexOptic”) because the Company is an advertiser on We currently own shares of NexOptic. You can do the math. Our reputation is built upon the companies we feature. That is why we invest in every company we feature in our Equedia Special Report Editions. It’s your money to invest and we don’t share in your profits or your losses, so please take responsibility for doing your own due diligence and consult your own professional advisers before investing in NexOptic or trading in NexOptic securities. and Equedia Network Corporation are not registered as investment advisers, broker-dealers or other securities professionals with any financial or securities regulatory authority. Remember, past performance is not indicative of future performance. This article also contains forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from the forward-looking statements made in this article. Just because many of the companies in our previous Equedia Reports have done well, doesn’t mean they all will. NexOptic and its management have no control over our editorial content and any opinions expressed in this article are our own. We’re not obligated to write a report on any of our advertisers and we’re not obligated to talk about them just because they advertise with us. For a complete disclosure of the compensation received by us from NexOptic, please review our Terms of Service and full disclaimer at

Comments 17
  1. Thanks, I lost my butt the last time you pumped this company. I always enjoy reading your perspective on things but this Pump re-categorized you for me.

    1. I am sorry to hear of your loss. Please look at it from our perspective:

      We first featured this Company in 2016 when the stock was trading at $0.34. It fell as lows as the mid $0.20’s, so anyone who has followed this Letter for some time has had the chance to make a lot of money. We continued to update our readers, below $1 and around $2.

      In fact, when the stock hit above $3.50, that could have been a 10 bagger (the dream for many) for those that have been following this letter for some time.

      The stock is trading above $1.50 at the time of this comment.

      The stock ran not because of our “pump.” It ran because the Company continued to hit milestones leading up to the prototype. The shorts took the momentum and ran an illegal short and distort campaign to take the stock lower. And they were successful. Illegal, but successful.

      Furthermore, we have invested in this Company and have participated in every round of financing so that the Company can hire and innovate and bring this amazing Canadian technology forward. In other words, we are contributing to the Canadian economy and Canadian innovation. The Company has hired more people and recently raised over $7 million to move this project forward.

      Who do the shorts benefit? No one but themselves.

      The average VC /Angel exit is 7-10 years.

      This Company is 3 years old.

      We never tell readers to buy or sell stock, but rather present them with ideas and updates.

      If we don’t update our readers, our readers ask for updates. When we update our readers, you call it a pump. How do we, as an investment newsletter, win?

      In fact, our readers have had a very successful year.

      Mogo was introduced earlier this year above $2 and today it’s trading at $8 at the time of this writing.

      Abcann was introduced earlier this year and hovered below $1 for many months. This week, it hit $1.81.

      The average failure of VC-backed companies is 9/10.

      Our newsletter in the past few years alone have had multiple winners – in fact, 2 gold stocks we introduced were recently bought out in the last year – one for more than US$500 million, the other for more than US$1 billion. This doesn’t include the big wins we’ve already shown our readers this year with Mogo and Abcann. It doesn’t include a lithium company we introduced last year that has more than doubled in share price based on today’s price.

      We hope this helps answers your question. Most of our ideas are speculative. Our time frame may be different than yours, especially if you’re a trader.

  2. How is the cash burn? I ask because this guy don’t work cheap, he’s an expert in his field as was I back in the day. It’s also a substantive question, and as such questions go; they get lost in the hype. Looking forward to more substance in the next article.
    Oh, and how much $$ needs to be raised to bring this first product to market?

  3. A larger aperture doesn’t indicate a longer lens, but a larger front lens element. Sports photographers don’t have long lenses because they need more light, but because they need to get closer to the action. Clearly the author doesn’t understand lens design.

    1. Sorry, but I think you’re misunderstanding what was written.

      There are certainly numerous other factors when it comes to lens design. Large apertures collect more light and has higher resolution. While you are correct in that sports photographers don’t have long lenses because they need more light, but because they need to get closer to the action, you can’t have sharp high resolution images without large apertures to gather that light.

      That is the problem with small lens systems, such as those in your phone.

      If we are wrong, please explain why camera phones and small lenses don’t see very far or rather, please show us sports photographer’s camera lens that’s compact – since, as you mention, a large aperture doesn’t indicate a longer lens.

      Perhaps we understand lens design more than you think.

      1. I would more than be glad to clarify the issue of optics with you as you are missing a critical understanding of why one needs a larger aperture for high resolution but it is not an optical solution at all. I think your designer is wonderful and as I was formerly a professor of fine arts the University of Alberta (emeritus) I have a good handle on such a field but I also have a pretty solid understanding of optics as a long time photographer and I do think you need to understand much better the implications of optics and its affects on resolution and so forth. It is not the issue of resolution that is the key variable but in the light gathering compromises that make small optics unable to deliver super sharp high resolution results. Consider for example the tiny lenses in a microscope. The logic is right there to have missed in other words the real reason why smaller apertures sizes are the limitation for say a camera or imaging device..the number of photons that impinge upon the sensor used. The more , the better so long as they accurately hit the sensor sites. Physics is physics and new optical designs can do many marvellous things but they do not change photons and wave mechanics! In any case, I do suggest you do need talk with an optical designer at least a teacher who can explain all of this clearly as you are undercutting your own sales pitch here to be blunt.why am I writing to you? I want Canadian companies to succeed to be simply put.

  4. I remember this Product and when the maker marketed it for the very first time sevral years ago. I still remember some details but I do remember being absolutely impressed. I believe the “maker” a photographer himself has a very unique concept.
    Great idea!

  5. Love all the information as I am new to buying and trading. For beginners which App would you recommend I use to buy and trade stocks?

    Thank you all for the comments as this was very interesting reading.

  6. Guys, more light into the camera allows for fast shutter speeds. Fast shutter speeds are the key requirement of sports photography. I look forward to better cameras in cell phones. Mine has been bad for my photo album. It has caused, the lazy me, to leave a real camera at home too often.

  7. I can see that big brother will now be able to spy on us easier with the new lenses as well. Imagine cheaper sataliites and micro bots ….. maybe micro bats, birds and insects carrying spy cameras!

  8. What products have you brought to market? I don’t see any evidence that there are viable products being produced.

Leave a Reply

Your email address will not be published. Required fields are marked *

Fitbit Designer to Work on NexOptic’s First Consumer Product

Fitbit Designer to Work on NexOptic’s First Consumer Product

Get ready, because the award winning designers of Fitbit, along with Nexoptic

NexOptic Engages Firm Synapse to Develop First Consumer Product with NewDealDesign

NexOptic Engages Firm Synapse to Develop First Consumer Product with NewDealDesign

NexOptic Technology Corp

You May Also Like