The New Alexandrians

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It is truly spectacular how the world of web has impacted all of us. Everything that was once impossible has now become the possible. Everything that used to take years to accomplish, now takes only minutes. The Internet has transformed us in ways we could have only imagined when we were kids. 

The Internet is by far the greatest communications tool in the history of mass communications - let me rephrase that – collaboration. From everyday banking, stock trades, television, politics, research, education, and just about everything, the Internet has taken us light years ahead. The Internet is reinventing the way we invent.

Compare it to the Model-T story of producing cars – except it’s not in one central location but multiplied by thousands. It’s an assembly line of co creation that exists and spreads all over the world. The end product of creation is no longer limited to 100 employees sitting in one large office, but rather a never-ending product co created by millions.

The development of “open-source,” has given us ability through connection,  communication, and collaboration to produce a superior product. This could be the biggest discovery we may witness in our lifetime.

Smart companies are working together rather than against each other to exist in today’s competitive environment. They are collaborating on breakthrough scientific initiatives that accelerate discovery in their industries. These newly formed alliances will eventually displace the traditional corporate structures as the economies’ primary engine of wealth creation. Synergies are no longer limited to locality but are spread across a network of individuals working together to achieve a common goal.

This conversion of thought and hierarchy in the world has led to the conception of a new social development - one that encourages billions of individuals to actively participate in information exchange and innovation.

Charles Darwin once said, “It is not the strongest of species that survive, nor the most intelligent, but the ones most responsive to change.”

I think it is about time the financial world responded to change.

Imagine a world of finance where corporations, business media, and investors all communicated in synch. When we look at our markets today, we see companies trading below their earnings per share. We see stocks tumble for no reason other than the lack of information, or for a better choice of words, communication and collaboration.

As an investment community, we need to communicate and collaborate more to ensure that our information and relevant news is shared by everyone. Corporations need to spend more time with their shareholders and shareholders need to spend more time with each other. If competitors and strangers can work together to achieve a common goal, then we can too.

Together we can build the best collaborative tool for the world of finance. So whether you are a publicly traded company, an analyst, a financial newsletter provider, or an investor – let’s work together. Let’s share what information we have about the markets and pass them along to strangers who will become our colleagues, our friends, and our mentors.  

It is through these relationships and associations that we can strive to accomplish in the financial world what the Alexandrians strived to accomplish within their library - collecting all of the world's information to form the single greatest archive of knowledge.  I am confident, as a whole, our investment community can cultivate information and collective knowledge into an instrument representing the business Alexandrians of our era.

We have the tools. We just need to work together.

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

– Antoine de Saint Exupéry

 

Equedia - It Just Makes Sense!

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You’re about to discover why your company should add Equedia to your IR campaign. Not only are you going to achieve greater exposure and image enhancement for your company, but you are going to  use statistical data to better understand your shareholders.

We allow your corporation to target and communicate with all of your shareholders at the click of a button.

Best of all, most of our services are at your disposal, free-of-charge.

That is why your company can start this new program now – regardless of budget.

I know this sounds too good to be true because so many firms charge a small fortune for these services.

Well, it used to be - until now.

The New World of Finance

Over the past 5 years, a major shift in technology has presented investors with a new and much more efficient means to conduct research on their investments:  online social communities and online video presentations. But even still, investors were the only participants...not anymore.

Here are some unequivocal data about this paradigm shift:

• The number of people with online brokerage accounts has increased by more than 240% from 2000 to 2006.
• Online brokerage companies reported strong operating results and customer additions during 2007.
• Tiburon Strategic Advisors estimated that the total number of online accounts was 34 million in 2006 and is likely to growing at double-digit rates in both 2007 and 2008.
• Charles Schwab said its average daily client trades were 344,400 in November 2007, up 8% from October 2007 and 36% from November 2006 and the total client assets were $1.4 trillion as of the end of November 2007.

 

United States

By 2011, Forrester Research expects 12 million US households to be trading online — a 48% increase over today. Many factors will fuel the growth of online investing, including the rising number of online households in the US and the greater accessibility of online trading. Among online US households, Early Adopters — high income technology optimists — are the most active online investors. Early Adopters are also more willing to move money online: For example, they are twice as likely as Mainstream Consumers to buy and sell stocks or mutual funds online and four times as likely to trade online.

Canada

More and more Canadian investors are logging onto trading sites and taking control of their portfolios and investments. Investor Economics reports that the value of online trading in Canada this year will reach more than $178 billion, up 19 per cent from last year.

Consumers with more than $1 million in investable assets are the most active online investors, checking balances and trading online more frequently than mass-affluent and mainstream investors.

During the next 15 years, millions of mass-affluent baby boomers will hit retirement, and trillions of dollars will change hands. Mass-affluent boomers have become accustomed to researching investments online and making their own financial decisions. This process started more than 5 years ago and is starting to achieve further growth at an astronomical rate.

As you can see, every company now needs an online marketing and presentation program to not only satisfy current shareholders, but entice new investors.

So why not choose a solution that allows you to gradually select your level of service, with most services available free of charge? Why not choose Equedia?

All it takes is a few minutes and your company can have access to the newest, effective and most efficient means of online IR and presentation.

Adding Online Presentation

The internet has forever changed the nature of investor relations and business presentation. Faxes and traditional methods such as broker road shows are no longer efficient and have been replaced by internet videos, webcasts, podcasts, blogs, search engine marketing and investor 2.0 communities. This has not only made it much more difficult to reach new investors, but the costs of implementing a video strategy and online campaigns are extravagant.

On the other hand, the internet has given us a new medium to communicate, disseminate and distribute information in a much more efficient and effective manner. Not only that, it has given us a way to retrieve information on your investors that was once never available to us through traditional methods.

Equedia has taken advantage of all of this and for the first time ever, it is readily and easily available to your company.

Your company can now present, with every press release, a video explanation. This is not limited to presentations to just investors, but to anyone including customers and partners. Because let’s face it, a picture is worth a thousand words.

Video Presentation

Equedia is a leader and pioneer in the provision of streaming video services for public corporations, served to thousands of investors at the lowest-cost-possible* (currently free). Before we move on, you may be asking why you should pay for video streaming when companies such as Youtube offer it for free.

We believe that posting your corporate videos anywhere to generate more internet traffic to your company is a great idea. However, we do not believe that Youtube should be your main video content provider and that you should still be selective in selecting your mediums of presentation.

In order to understand how streaming video works, you have to understand the process. Equedia’s video quality is much higher (because we pay a premium) and this enables your company to present your story in a much more professional environment – free of other viral and meaningless videos that plague companies such as Youtube.

Equedia is a financial portal. This equates to users that are actively involved in the stock market, making your audience reach much more targeted. Equedia also provides in-depth information on your audience and allows for direct IR communications and networking abilities, down to management at every level.

We provide:

• Hosting
• Encoding and Transcoding
• Video Player
• Content Management Systems
• Syndication and Seacrh Syndications
• Advertising Support
• Streaming Video Technologies using ths same content delivery provider as NASDAQ, US Department of Defence, Apple, Fox Interactive, MTV, NBA - just to name a few

 

The Equedia value proposition lies in combining the knowledge of the complete streaming video process while using the world’s premiere content delivery provider with over 34,000 servers.

Built on a foundation of technical innovation and time-tested products, we offer our clients the benefits of real-world business experience in the area of IR and streaming video.

Companies who have attempted to produce and present quality, commercially viable streaming online video know that it is an expensive and time-consuming process.  In addition, the reach to the audience and their interaction is minimal.

Equedia not only attracts new investors to your company, it provides the most cost effective solution to the new world of video presentation.

If you’re a public company and online video presentation is not a part of your IR campaign, you’re going to fall behind. 

What makes our service even better is that we provide this service at near cost. Our minimal profits are used to attract more investors to our portal and enhance the free services we provide to you resulting in a better IR results for you. We’re trying to create a financial world where corporations can reach investors and potential shareholders - all without breaking the bank so that corporations can focus on their task at hand: building a successful company.

Equedia is pioneering the field of online business video and business networking.

Your website is the first port of call for anyone wanting to know more about your company. Equally, more and more companies rely on their intranets to keep staff across multiple sites up-to-date with the strategy and developments for their business.

But how do new investors find your website or your company?

Equedia can help you maximise your internal and external strategic communications using the high impact media of online and video through our free IR portal.

The internet is now the number one source used by investors for research on their investments. Moreover, the immense amount of information on the web make it that much more difficult for shareholders and potential investors to reach your company and your company videos.

Equedia provides a medium for your corporation to present and keep track of your online shareholders and prospective investors. In addition, we provide a portal that not only allows you to present your corporate image through high quality online video, but also allows users to dissect your company at the management level. 

Online business video enables you to encapsulate your strategy, initiatives and crucial messages in a format that is easy to digest and understand and one which can be delivered quickly, widely and most importantly; direct and unmediated to your stakeholder audience.

Using video online is a flexible media that can help you meet many of your corporate marketing objectives. Instantly available to wide audiences around the world, you can use video to:

• Tell Your Corporate Story
• Market Your Services
• Attract New Employees
• Bring Alive Corporate Events
• Remind Shareholders of AGM's and Important Dates (using calendar synch)
• and Much More!

 

No corporate videos? No problem.

Corporations can still participate, free of charge, using all of our other features. You can still keep track of your shareholders and potential investors. You can still attract new investors and a new audience. You can still disseminate information to your online followers.

Effective Synchronization

Any updates you make on your homepage within Equedia are automatically updated on any users currently following your company. This includes news, blogs, videos, comments, new corporate additions, and any updates you make.

Our calendar synch enables your corporation to add events to your calendar and have it automatically updated on the calendars of any users currently following your company. This way, your shareholders will never miss another earnings announcement, or another AGM.

Why use Equedia as your online IR portal?

1. Low Maintenance
2. Low Cost*
3. It's effective!

 

Please enjoy our services dedicated to you.

 

*currently free of charge

Why Equedia for Your Public Corporation?

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Getting your company in front of over thousands of NEW investors and a network of analysts and business media has never been easier.

Equedia is the financial video network for public corporations. We redefine the world of marketing for publicly traded companies by turning your shareholders and new investors into long term believers of your company.

Let us show your company how to take advantage of some the most incredible and undiscovered methods of positive publicity for your corporation.

In a 2008 Universal McCann study, they found that only 14% of online users trust advertising, whereas 78% trust recommendations of other consumers. With Equedia, your company will become the latter. Let us show you how by contacting us right now.

Corporations that engage within Web-enabled communities are already discovering the true dividends of collective capability and genius. It's about time you share the same discovery.

Equedia.com - it just makes sense!

*CONTACT US to find out more or CLICK HERE!

*learn how to synchronize your calendar with your investors so that they will never miss another AGM, earnings release, tradeshows, or any event you want to share with your shareholders and/or potential investors.

Equedia for Investors

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Manage your investment life!

From the world’s business leaders to top market professionals, Equedia takes you straight to the people behind today’s most important business stories – that includes you!

Not only do we provide the most up-to-date financial information on your investments such as quotes, news, insider trades, history, etc., we connect you with corporations, analysts, business media outlets, and other investors like yourself.

We are breaking the barriers of traditional financial blogging and business networking by allowing you to upload not only text, but images and videos as well.

Our ability to link analysts, investors, and corporations will change the financial community by relaying information with speed and efficiency.

In the new world of Web, video content and blogging has become an integral part of our online future and having the ability to share this content in an organized manner is what Equedia is all about.

As an investor, you will be able to:

• Have your own profile page which shows you all the updates (videos, blogs, and events) from all the companies, investors, and analysts you are following.
• Exchange useful information between your fellow investors or receive information from analysts, business media, and corporations.
• Easily search all relevant financial videos related directly to your investments
• Tag your blogs, videos, images and charts to any public corporation to make your information, as well others, easily available to the public
  
• Create your own following of investors and analysts - become a guru in the financial markets
• Give buy, sell, or hold ratings on companies and benefit by seeing what other investors feel about a certain investment - because ultimately, investors determine share value
• And much more...!

With Equedia, there’s no need to request an investor hub like many of today’s financial websites. Our technology pulls and makes over 90,000 updates on publicly traded companies every night so that our information is up-to-date.

Call your favourite public company and get them involved! Send them an email and get them to participate on Equedia.com – because it’s about time they started connecting with their shareholders.

It’s easy to register and you can begin communicating in minutes!

Equedia was designed and built for you and it is up to you to make it flourish, so please tell your friends, analysts, corporations, and everyone you can think of!

Let’s create the most useful, powerful, and creative online investment networking multimedia portal –together.

Equedia for investors – it’s just simple communication.

Equedia for Business Media and Analysts

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At Equedia, we know how difficult it can be in today’s online information distribution of your content. Implemented search engine optimization (SEO) on your website can only go so far. Press releases over stretch budgets and advertising costs are high as ever.

But the positives of being online far outweigh the negatives. It gives You and your Company much greater exposure to a much greater audience – even more so now with Equedia.

The world of online blogging, information, and videos are now becoming widely spread throughout the web. The days of keeping content in one single portal is obsolete, as it limits your content distribution and your potential viewers.

Many companies (especially larger corporations) are beginning to roll out online syndication strategies. This kind of strategy enable companies to build dynamic relationships, engage users, co-market and optimize content distribution – which all ultimately drives more viewers, sales, and interest to your business.

The more your content is distributed on the web, the easier it is for users to find it and link back to your website.

Equedia links business media and analysts to investors through online syndication. We give you the ability to “tag” blogs, news articles, reports, videos, and images to public companies.

The process is simple:

1. Let’s say Jim from ABC Analysts posts a video on Equedia about the battle between Google and Microsoft
   
2. Jim would then “tag” that video to Google and Microsoft’s coverage section on the Equedia portal 
3. Now let’s say Sarah, an investor, wanted to see Google’s financials 
4. When Sarah lands on Google’s homepage on Equedia, not only does she have access to Google’s financials, buy and sell ratings, history, news, blogs, and much more, she also sees the video posted by Jim from ABC Analysts 
5. Sarah really liked Jim’s video so she decides to add him as an analyst to follow, and now receives updates on her homepage of any posts from Jim 
6. She also send Jim’s videos to Digg and her friends on Facebook through the “Share This” button 
7. Many other investors also liked Jim’s video and begin to follow him as well 
8. Sarah discovers that Jim has some premium services that she can subscribe to  
9. Sarah has been following Jim for some time now and trusts his expertise enough to pay for some of his premium services

 

In the above scenario (just one of many), you can see how Equedia benefits both the investors and the analyst (in this case, Jim from ABC Analysts). The investor got some fantastic information and paid for some services that she knows she will enjoy. Jim had his content syndicated and distributed to Sarah and all of her friends.

It takes only a few minutes to upload content that you have already created onto our portal and by doing so, your information can be shared to a wider audience. It will also significantly enhance search results of your content.

Think about it. If the content you created resided on one website - and you generated a thousand hits per day through search - how many would you generate if that information resided on two websites?

Equedia.com – It’s simple syndication.